Effortless Online Systems
If you’ve ever wanted to know what’s really happening on the desk of your fave online entrepreneurs, then you’re in the right place! The Effortless Online Systems Podcast is the show designed to help you master your business back-end so you can save time and maximise your profits.
Join me each week as I break down the actual processes, do high level reviews of my go-to tech solutions so you can save time AND maximise profit, & share exactly how our guests use systems to get results. From automations to AI, project management to paid traffic, hiring and leading a team, and everything operational in between, this is the place to become the master of your business back-end so that you can scale faster.
I’m your host Nivek, Online Business Manager, Systems Strategist and Agency Owner, and your guide as you navigate the operational side of scaling your online business.
Effortless Online Systems
73. Email Authentication - What does it all mean?
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Big changes are on the horizon for email marketing, and you don't want to be caught off guard.
We're diving into the upcoming updates from Google and Yahoo that will shake up the email marketing world from February 1st, 2023. It's not just about staying out of spam folders; it's about making sure your emails land where they belong - in your subscribers' inboxes!
In this episode, we'll talk about:
- Who is impact by the changes and why NOW is the time to tidy your digital house.
- SPF, DKIM, and DMARC records - the essential ingredients for email authentication.
- Find out why regularly cleaning your email list is the key to engaged subscribers who convert.
If email marketing is part of your business strategy, you won't want to miss this episode!
If this all feels way over your head and you're like, it is a foreign language. We've got you covered. We've set up a done for you service through The Virtual Chapter to get you authenticated. If that is something of interest to you, head over to https://thevirtualchapter.co/email, and we can help you with the setup.
Are you ready to hire a team member in 2024? Book a discovery call and let's discuss how we can support your business growth.
Resources Mentioned:
- Give Good Email by Peta Serras: https://www.professionalbabe.com/give-good-email/
- Google Blog: https://blog.google/products/gmail/gmail-security-authentication-spam-protection/
- Test your spam score: https://www.mail-tester.com/
- Set up Google Postmaster: https://postmaster.google.com/
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