Effortless Online Systems
Want a peek behind the curtain of your favourite online entrepreneurs? Welcome to The Effortless Online Systems Podcast - where we turn messy back-ends (😉) into smooth, scalable businesses.
Each week, I break down real business processes, review the best tech to save you time and boost profit, and bring in expert guests who’ve built systems that drive results. From automation and AI to project management, paid traffic, hiring, and leadership, we cover everything operations so you can scale smarter and stress less.
I’m Nivek - Online Business Manager, Systems Strategist, and Agency Owner—your guide to mastering the operational side of online business. Let’s get to work.
Effortless Online Systems
91. Data-Driven Marketing: How to Stop Throwing Spaghetti at the Wall & Start Tracking What Works with Ally Anderson
Ally Anderson is a data backed marketing consultant who works with entrepreneurs to ensure that when it comes to their marketing, they're putting their time, energy and money in the right places.
I know data isn't always the sexiest thing to talk about, but we really broke it down in this episode.
Ally was so amazing at making it so easy to understand why the data is important and what metrics you can start tracking in your business right now.
She has worked with clients to double their conversion rates, improve the profitability of their marketing, and increase their customer lifetime value. All things that mean more money in your pocket and let's face it, we are here for that.
So if you're wondering how to use the data you already have in your business to make really great decisions, and also what data you should start tracking to know what's working and where to spend your time and money, this episode is for you.
Connect with Ally
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